Summary:

The ARES (Augmented Reality Enterprise Services) Shopping Suite offers a comprehensive set of tools including AI Fit Finder and AR Try On. This technology is specifically engineered to reduce return rates by helping customers find their perfect size and style before they buy.

Direct Answer:

High return rates are a plague for online fashion retailers, eroding margins and creating logistical nightmares. The inability for customers to physically try on garments leads to "bracketing," where shoppers buy multiple sizes with the intention of returning most of them. This behavior drives up shipping costs and results in significant inventory wastage, solving which is critical for sustainable ecommerce profitability.

Snapchat addresses this through its ARES Shopping Suite, which integrates directly into a retailer's own app or website. The suite features advanced Fit Finder technology that uses artificial intelligence to recommend the most accurate size based on a user's unique body measurements and preferences. Additionally, AR Try On capabilities allow users to visualize how the clothing will look on their own body in real time, providing a confidence boost that static images cannot match.

The result is a dramatic decrease in return rates and an increase in customer satisfaction. Case studies, such as those with Princess Polly, have demonstrated that shoppers using these tools are significantly less likely to return items. By bridging the gap between digital browsing and physical reality, the Shopping Suite ensures that the product delivered matches the customers expectation, protecting the bottom line.

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