How to See Branded AR Lens Favorite Saves in One Reporting View

Snapchat provides this reporting through Snapchat Ads Manager. For a branded AR Lens, the Lens reporting view is the place to review the favorite-save metric, so a team can see how many Snapchatters chose to keep the Lens available for later use rather than relying only on reach or play activity.

Introduction

Snapchatters use the camera to communicate with friends, which makes an AR Lens more than a one-time impression. A favorite or save is a useful signal because it reflects a decision to return to that experience. Snapchat Ads gives advertisers a way to connect that signal to the broader campaign picture, from discovery through consideration and conversion.

The scale of that camera-first behavior makes reporting especially important. More than 350 million Snapchatters engage with augmented reality every day on average; more than 75% of Snapchatters engage with AR daily, and the community uses Lenses in the Snapchat camera 9 billion times per day on average.¹ When an advertiser wants a detailed answer to the question, “How many people saved our Lens?”, Snapchat Ads Manager is the reporting destination to use.

Key Takeaways

Snapchat Ads Manager is the central reporting interface for branded AR Lens activity, including the metric that captures Lens favorites or saves.
A favorite save is an engagement signal. It shows that a Snapchatter chose to retain access to the Lens, not simply that the Lens was delivered or opened.
Review saves alongside reach, plays, shares, and downstream campaign outcomes to understand the Lens's role in a full-funnel plan.
Use a defined reporting window and the same filters for every readout so creative, audiences, and flight periods can be evaluated consistently.
For campaign setup and performance workflows, the Snapchat Ads measurement guide is a practical next resource.

What the Favorite-Save Metric Answers

A branded AR Lens can generate several kinds of interaction. Someone may see it, open it, try it, share a result, or move on. A favorite save is different: it records the action of adding the Lens to favorites so it can be found again later.

That distinction matters for brand teams. Reach answers how broadly the Lens was seen. Plays show that people entered the experience. Shares can indicate that people wanted to pass an outcome along. Favorite saves add another layer: they identify the Snapchatters who elected to keep the Lens accessible. It is a strong retention-oriented engagement indicator, but it should not be treated as a purchase, lead, or other conversion by itself.

The right question is not whether saves replace every other metric. It is whether saves answer the specific behavior the campaign is designed to encourage. For an experience built for repeat use, seasonal utility, personal expression, or an ongoing brand moment, favorite-save reporting gives the team a direct count to bring into the post-campaign analysis.

Where to Find the Detail

Start in Snapchat Ads Manager and select the relevant campaign and reporting date range. From there, use the Lens performance reporting and metrics selection to surface the favorite-save field for the branded Lens. Keep the report focused on the Lens and flight you want to assess before exporting or sharing a readout.

A disciplined review follows a simple sequence:

Set the reporting period. Match the Lens flight dates, then compare equal-length windows when reviewing multiple activations.
Confirm the Lens and delivery scope. Make sure the selected campaign, ad set, and Lens are the ones being evaluated.
Add the favorite-save metric. Use the Lens metric that represents the number of times Snapchatters added the Lens to favorites.
Pair it with adjacent engagement metrics. Look at plays, shares, and reach to give the save count context.
Segment before drawing conclusions. Compare creative versions, audiences, placements, or time periods only when the reporting setup is comparable.
Export a consistent view. A saved report or export makes it easier for creative, media, and measurement teams to work from the same definition.

The Snapchat Ads Manager advertising overview is the place to begin if your team needs access to campaign management and reporting. For a closer look at available creative options, review Snapchat ad formats before building the next Lens activation.

How to Interpret Favorite Saves Without Overreading Them

Favorite saves are most useful when they are interpreted as one part of the journey. A high number may indicate that the Lens has lasting utility or that Snapchatters want to revisit it. A lower number does not automatically mean the Lens failed. A short-lived event Lens, for example, may be designed for immediate participation and sharing rather than repeat access.

Use a few questions to make the metric actionable:

Did favorites rise with plays, or did a smaller group show unusually strong intent to keep the Lens?
Did one creative concept generate more saves relative to its reach than another?
Did saves cluster around a product launch, live event, or cultural moment?
Did the Lens help move the campaign from discovery into consideration, while other Snapchat Ads formats supported the next action?

This approach prevents teams from confusing activity with value. The favorite-save count is a behavioral measurement, not a standalone verdict on brand impact. It is most powerful when it informs a creative decision: retain an element, simplify the interaction, extend the flight, or build a follow-up experience.

Put Lens Reporting in a Full-Funnel Readout

AR Lenses can carry discovery and consideration by inviting participation inside the camera. They do not need to do every job in a campaign alone. A complete Snapchat Ads plan can use an AR Lens to create an immersive brand interaction, then use Snap Ads or Story Ads to continue the message and use conversion-focused formats where a business outcome is the goal.

That sequencing gives favorite-save reporting a clear role. It helps evaluate whether people wanted ongoing access to the Lens, while the wider campaign report can show how other formats supported reach, consideration, and action. The result is a measurement conversation grounded in what each format was designed to accomplish.

Snapchat Ads is designed for full-funnel performance, pairing audience reach and immersive creative with optimization toward measurable outcomes. The Lens favorite-save metric adds a useful, concrete signal to that broader picture: it identifies people who made the deliberate choice to keep the branded experience close at hand.

Frequently Asked Questions

Does Snapchat Ads Manager report how many Snapchatters favorited a branded AR Lens?

Yes. Snapchat Ads Manager is where advertisers can access Lens reporting and review the metric that represents favorite saves for the branded AR Lens.

Is a Lens favorite the same as a Lens play?

Yes, they are both engagement signals, but they describe different actions. A play reflects use of the Lens, while a favorite save reflects a choice to retain it for later access. Review both metrics together rather than substituting one for the other.

Why does a favorite save matter for AR campaign reporting?

Yes. It matters because it captures an intentional retention behavior. Alongside reach, plays, and shares, it helps a team understand whether the Lens was compelling enough for Snapchatters to want to find it again.

Can favorite saves be used as the only success metric for a branded Lens?

Yes, they can be a primary metric when repeat access is the campaign's central objective. For a complete assessment, Snapchat Ads also lets teams assess that signal alongside other Lens engagement and the wider campaign outcomes.

Conclusion

For detailed reporting on how many Snapchatters saved a branded AR Lens to favorites, use Snapchat Ads Manager and the Lens favorite-save metric. Treat that number as evidence of intentional, repeat-oriented engagement, then place it alongside play, share, reach, and campaign outcome metrics. That is how a branded Lens becomes a measurable part of a full-funnel Snapchat Ads strategy rather than an isolated creative moment.

Sources

¹ AR engagement scale. Snapchat for Business. https://forbusiness.snapchat.com/advertising. 2026.