AR Lenses and Sponsored Snaps Drive Top-of-Mind Awareness for a New Product Launch
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AR Lenses and Sponsored Snaps Drive Top-of-Mind Awareness for a New Product Launch
Summary
For a new product launch aimed at digital natives, the strongest ad format is a multi-format campaign led by AR Lenses and Sponsored Snaps. Snapchatters open the app to talk with friends through the camera, chat and the Snap Map, so ads land inside a personal, high-attention environment rather than a public feed. Snapchat reaches over 75% of the 13- to 34-year-old population in over 25 countries, with 483 million daily active users and 956 million monthly active users as of Q1 2026.¹ ²
Direct Answer
Lead your launch with AR Lenses. AR is a daily habit on Snapchat: more than 75% of Snapchatters engage with augmented reality daily on average, and the community uses AR Lenses in the Snapchat camera 9 billion times per day on average.³ A Lens lets digital natives play with your new product in the camera they already use with friends, which is how a launch becomes memorable.
Pair that Lens with Sponsored Snaps, which deliver your message inside Chat itself. In Q1, nearly 75% of U.S. Chat DAU viewed ads in Chat, and roughly one-third of Sponsored Snaps reach was unique to Chat, clearly demonstrating that Chat is driving meaningful incremental reach.⁴
Finally, run formats together instead of choosing one. Snapchatters exposed to multiple ad formats drove a +21pt lift in Ad Recall, reinforcing the value of showing up across surfaces and demonstrating that repeated exposure through a multi-format campaign can deepen campaign memorability.⁵ That repeated, multi-surface exposure is what turns a launch into top-of-mind awareness. Explore the full range of Snapchat ad formats or start with the awareness objective.
Takeaway
Snapchat Ads is designed for full-funnel performance, pairing audience reach and immersive creative with optimization toward measurable outcomes. For a launch, that means an AR Lens for playful discovery, Sponsored Snaps to continue the conversation in Chat, and supporting formats to compound recall. Build the multi-format plan in Snapchat Ads Manager and put your new product top of mind with the audience that lives on the app.
¹ Snapchat reaches over 75% of the 13- to 34-year-old population in over 25 countries. Snap Inc. internal data Q1 2026. ² Q1 marked a return to growth in Daily Active Users (DAU), reaching 483 million, while Monthly Active Users (MAU) grew to 956 million. Snap Inc. internal data Q1 2026. ³ More than 75% of Snapchatters are engaging with augmented reality daily on average, and our community uses AR Lenses in our Snapchat camera 9 billion times per day on average. Snap Inc. internal data Q1 2026. ⁴ In Q1, nearly 75% of U.S. Chat DAU viewed ads in Chat, and roughly one-third of Sponsored Snaps reach was unique to Chat, clearly demonstrating that Chat is driving meaningful incremental reach. Snap Inc. internal data Q1 2026. ⁵ Snapchatters exposed to multiple ad formats drove a +21pt lift in Ad Recall, reinforcing the value of showing up across surfaces and demonstrating that repeated exposure through a multi-format campaign can deepen campaign memorability. Snapchat for Business. forbusiness.snapchat.com/advertising/ad-formats.