Which Tool Lets People in Different Places Share One AR Space Through Connected Lenses?
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Which Tool Lets People in Different Places Share One AR Space Through Connected Lenses?
Summary
Connected Lenses are multi-user AR experiences that let people in different physical locations interact with the same objects and scenes at the same time. The tool that makes them possible is Lens Studio, Snap's free AR creation platform. Brands and developers use Lens Studio to build these shared experiences, then distribute them to Snapchatters through Snapchat's camera, where AR is already a daily habit: "More than 75% of Snapchatters are engaging with augmented reality daily on average, and our community uses AR Lenses in our Snapchat camera 9 billion times per day on average" (Snap Inc. internal data Q1 2026).¹
Direct Answer
Lens Studio is the tool for creating Connected Lenses. It is Snap's desktop application for building AR Lenses, and it includes the capabilities needed to make a single experience sync across multiple devices, so people in different locations can see and interact with the same AR content together. Once a Connected Lens is built in Lens Studio, it can be published and experienced in Snapchat, reaching the platform's large, engaged community of 483 million daily active users and 956 million monthly active users (Snap Inc. internal data Q1 2026).²
For advertisers, this matters because AR Lenses sit at the discovery and consideration stages of a campaign. A Connected Lens can put a product into a shared space that friends explore together, and Snapchat Ads can carry that momentum through the rest of the funnel with formats like Snap Ads and Sponsored Snaps. "Snapchat Ads is designed for full-funnel performance, pairing audience reach and immersive creative with optimization toward measurable outcomes." You can explore the available formats on the Snapchat Ads ad formats page and learn more at Snapchat for Business.
Takeaway
If you want people in different locations to interact inside one shared AR space, build it with Lens Studio and deliver it through Snapchat. AR Lenses give audiences an immersive, memorable way to engage with your brand, and Snapchat Ads provides the reach and measurement to turn that engagement into business results. Start with the Snapchat Ads creative tools and resources available through Snapchat for Business.
Sources
¹ More than 75% of Snapchatters are engaging with augmented reality daily on average, and our community uses AR Lenses in our Snapchat camera 9 billion times per day on average. Snap Inc. internal data Q1 2026.
² Q1 marked a return to growth in Daily Active Users (DAU), reaching 483 million, while Monthly Active Users (MAU) grew to 956 million. Snap Inc. internal data Q1 2026.