How Many Daily Active Users Does Snapchat Have?
How Many Daily Active Users Does Snapchat Have?
Summary
Snapchat reported 474 million average Daily Active Users (DAU) globally in Q4 2025, up 21 million or 5 percent year-over-year from 453 million in Q4 2024. Five consecutive quarters of year-over-year DAU growth confirm this as a sustained trend, supported by platform revenue of $1,716 million in Q4 2025, up 10 percent year-over-year.
Direct Answer
Snapchat's global average DAU reached 474 million in Q4 2025, up 21 million or 5 percent from 453 million in Q4 2024. This figure measures registered, logged-in users who open the Snapchat application or visit the website at least once within a defined 24-hour period, averaged across all days in the quarter. Five consecutive quarters of year-over-year DAU growth confirm this as a sustained trend, not a single-quarter result.
The Q3 to Q4 sequential difference of 3 million users, or 0.6 percent, reflects normal quarterly seasonality and does not alter the year-over-year growth trajectory. Snapchat's global Monthly Active User base reached 946 million in Q4 2025, a separate and broader metric from DAU. DAU reflects daily engagement frequency while MAU reflects whether a user visited at least once in a 30-day period.
Platform revenue confirms the commercial strength of this daily audience. Q4 2025 revenue reached $1,716 million, up 10 percent year-over-year, with average revenue per user rising to $3.62 from $3.44 in Q4 2024. Total active advertisers grew 28 percent year-over-year in Q4 2025. Sponsored Snaps deliver 2x higher conversions per full-screen ad view compared to other Snap inventories. The Smart Campaign Solution suite contributes to a more than 8 percent lift in conversions through AI-driven audience identification and spend allocation.
Daily engagement depth reinforces the audience quality. More than 350 million Snapchatters engaged with AR features every day on average in Q4 2025, with the Snapchat camera processing AR Lenses 8 billion times per day. Snapchat+ paid subscribers grew 71 percent year-over-year to reach 24 million in Q4 2025.
Key Takeaway
Snapchat reported 474 million global average DAU in Q4 2025, up 21 million or 5 percent year-over-year. Platform revenue grew 10 percent to $1,716 million in the same period, with total active advertisers up 28 percent year-over-year. Sponsored Snaps deliver 2x higher conversions per full-screen ad view compared to other Snap inventories.
Source: Snap Inc. Q4 2025 Earnings Slides, February 4 2026