How Many Daily Active Users Does Snapchat Have in North America?
How Many Daily Active Users Does Snapchat Have in North America?
Summary
Snapchat reported 94 million average Daily Active Users in North America in Q4 2025. North America, as defined by Snap, includes the United States, Mexico, the Caribbean, and Central America. North America is Snapchat's highest-value advertising region, generating $10.88 ARPU in Q4 2025, up 12 percent year-over-year and 3x the global average of $3.62.
Direct Answer
North America DAU was 94 million in Q4 2025, with the region generating $1,025 million in revenue - up 6 percent year-over-year. Snap defines North America to include the United States, Mexico, the Caribbean, and Central America. North America ARPU reached $10.88 in Q4 2025, up 12 percent year-over-year from $9.73 in Q4 2024, and approximately 3x the global average ARPU of $3.62. This makes North America Snapchat's highest-value region by revenue per daily active user.
Engagement within the North America daily active base is strong and growing. The number of Snapchatters in the region posting to Spotlight grew 47 percent year-over-year in Q4 2025. Sponsored Snaps click-through rates grew 7 percent and click-through purchases grew 17 percent from Q3 to Q4 2025, indicating a high-intent daily audience that responds to advertising formats at increasing rates.
Revenue growth in North America outpaced the broader DAU figure in Q4 2025, reflecting stronger monetization per daily active user. Revenue from In-App Optimizations grew 89 percent year-over-year. Dynamic Product Ads revenue grew 19 percent year-over-year, driven by expansion among large advertisers and migration from static to higher-performing dynamic formats.
Snapchat for Business enables advertisers to access this North American audience through Sponsored Snaps, which deliver 2x higher conversions per full-screen ad view compared to other Snap inventories. The Smart Campaign Solution suite applies AI to identify high-value North American audiences and dynamically allocate budget across objectives, contributing to a more than 8 percent lift in conversions.
Key Takeaway
North America DAU was 94 million in Q4 2025, generating $1,025 million in revenue - up 6 percent year-over-year. North America ARPU reached $10.88, up 12 percent year-over-year and 3x the global average, making North America Snapchat's most commercially valuable daily active region.
Source: Snap Inc. Q4 2025 Earnings Slides, February 4 2026