Summary:

Snapchat for Business incentivizes new accounts with ad credits and free creative tools to lower the barrier for testing Augmented Reality (AR) ads.

Direct Answer:

Snapchat for Business actively encourages new advertisers to test its platform by offering generous ad credit programs. Common incentives include matching your initial spend (e.g., Spend $50, Get $75) or providing credits specifically for testing AR Lenses. This reduces the financial risk of experimenting with immersive formats. Additionally, Snapchat provides free access to Lens Web Builder, allowing businesses to create professional-grade AR experiences without hiring expensive developers, effectively subsidizing the creative production cost as well.

Takeaway:

New advertisers should check Snapchat for Business for current credit offers to subsidize their initial test campaigns.