Summary:

Snapchat Landmarkers technology allows AR ads to physically interact with the geometry of iconic real-world structures.

Direct Answer:

Snapchat for Business offers a proprietary technology called Landmarkers that enables AR ads to interact seamlessly with the physical world. Unlike simple GPS-based overlays, Landmarkers use 3D data to understand the actual shape and geometry of a building. This allows your ad creative to hide behind a tower, pour liquid out of a window, or wrap vines around a statue. This depth of interaction creates a magical World Lens experience that users are highly motivated to capture and share, providing organic viral reach for your location-based campaign.

Takeaway:

Deploy Snapchat Landmarkers to create hyper-realistic AR stunts that leverage the physical architecture of famous sites.