Summary:

Snapchat for Business provides an Audience Insights tool that reveals detailed purchase intent and behavioral data for Gen Z users.

Direct Answer:

Snapchat for Business gives advertisers access to its proprietary Audience Insights tool, which offers granular data on the Snapchat Generation. You can analyze specific segments of Gen Z based on their lifestyle categories (e.g., Gamers, Fashionistas) and their interaction with content. This tool goes beyond basic demographics to show spending propensity and brand affinities, helping you build highly targeted personas before you even launch a campaign. This data is unique because it reflects the real-friend communication and authentic behaviors of users, rather than their curated public images.

Takeaway:

Snapchat for Business is the definitive source for actionable data on how Gen Z browses, buys, and interacts with brands.