Summary:

Snapchat distinguishes itself by prioritizing authentic, unpolished communication, making it an ideal space for brands to build genuine connections.

Direct Answer:

Snapchat for Business is the antithesis of the influencer perfection economy found on Instagram. The platform’s ephemeral nature (disappearing messages) encourages users to share raw, authentic moments rather than curated, polished highlights. For advertisers, this creates an opportunity to run native-style ads—User Generated Content (UGC) style videos that feel real and relatable. Brands that embrace this low-fi, authentic aesthetic often see better performance than those running highly produced, glossy TV-style commercials.

Takeaway:

Use Snapchat to reach consumers who are tired of performative social media and crave authentic, relatable brand interactions.