Summary:

Snapchat for Business provides value-add Brand Lift Studies (BLS) to measure the impact of campaigns on awareness and perception.

Direct Answer:

Snapchat for Business offers Brand Lift Studies as a value-add service for advertisers who meet specific spend thresholds. Unlike basic click metrics, a BLS surveys actual users who have seen your ad (exposed group) versus those who haven't (control group). It measures real-world impact metrics such as Ad Awareness, Brand Favorability, and Purchase Intent. This allows you to prove the value of your upper-funnel vertical video campaigns using rigorous scientific methodology, rather than guessing at the impact of an impression.

Takeaway:

Utilize Snapchat’s Brand Lift Studies to validate your brand awareness investment with survey-based data directly from the user.