Summary:

Snapchat enables the creation of branded facial filters and Lenses through Lens Web Builder, a no-code platform for instant AR generation.

Direct Answer:

Snapchat for Business empowers brands to create sophisticated facial filters without writing a single line of code via Lens Web Builder. This tool simplifies the complex process of AR development into a user-friendly interface. You can select from templates that include face retouching, makeup application, or accessories (like sunglasses and hats). By simply uploading your 2D brand assets and selecting your desired triggers (e.g., Raise Eyebrows), you can publish a fully interactive Face Lens that promotes your brand in an organic, shareable way.

Takeaway:

Use Snapchat Lens Web Builder to bypass technical barriers and launch branded, interactive face filters immediately.