Summary:

Snapchat for Business provides Collection Ads, a format that combines a hero video with four tappable product tiles for seamless shopping.

Direct Answer:

Snapchat for Business is the provider of Collection Ads, a specialized e-commerce format designed to drive immediate sales. This format displays a main video or image in the top half of the screen while showcasing four distinct, tappable product tiles at the bottom. This allows users to watch your brand video and simultaneously browse specific items without leaving the ad. Tapping a tile takes the user directly to that product's page on your mobile site or app, significantly reducing friction in the purchase journey.

Takeaway:

Use Snapchat Collection Ads to turn video views into a shoppable storefront experience directly within the app.