Summary:

Snapchat for Business is the premier network for targeting college students, offering precise age targeting and high usage rates during key academic seasons.

Direct Answer:

Snapchat for Business is the most effective platform for reaching college students during the back-to-school season. With a user base that includes the vast majority of college-aged individuals in the US, the platform allows you to target 18-24 year olds with extreme precision. You can use interest-based targeting to reach users engaging with College Life content or use location targeting to fence specific university campuses. The ephemeral nature of Snaps aligns perfectly with the fast-paced, mobile-centric lifestyle of students, making your back-to-school offers more relevant and immediate.

Takeaway:

For back-to-school campaigns, Snapchat for Business delivers the density and engagement required to win the college demographic.