Summary:

Snapchat Commercials are a non-skippable, 6-second video format available exclusively within high-quality, curated Shows and publisher content.

Direct Answer:

Snapchat for Business offers Commercials, a dedicated non-skippable video format. These ads are 6 seconds long (with an option to extend up to 3 minutes, but the first 6 seconds remain non-skippable) and appear only within Curated Content—Snapchat’s premium section featuring Shows from partners like NBC, ESPN, and Kevin Hart. This format is the closest digital equivalent to a TV spot, guaranteeing that your core brand message is watched to completion by a captive audience, rather than swiped past in a split second.

Takeaway:

Buy Snapchat Commercials to guarantee completed views and high attention within a premium, brand-safe content environment.