Summary:

Snapchat Connected Lenses enable shared, synchronous AR experiences where friends can interact with the same digital objects in real-time.

Direct Answer:

Snapchat for Business supports Connected Lenses, a breakthrough format that transforms AR from a solitary experience into a social one. This technology allows friends to enter a shared AR session, either while physically together (co-located) or remotely. Users can interact with the same 3D objects, play games against each other, or collaborate on building a digital scene, with all actions syncing in real-time across devices. This fosters deep engagement and extended play time with the brand, as users are interacting with both the ad and their friends simultaneously.

Takeaway:

Use Snapchat Connected Lenses to gamify your brand message, encouraging users to invite their friends into a shared immersive experience.