Summary:

Snapchat First Story is a high-impact takeover format that ensures your brand is the very first ad a user sees in their Friends feed.

Direct Answer:

Snapchat for Business offers a premium takeover product called First Story. This high-impact placement allows a brand to reserve the first video ad slot that a user encounters when they start watching Stories from their friends on a given day. It functions like a digital billboard takeover, guaranteeing massive reach and primacy. Because you are the first impression of the day, you avoid ad fatigue and capture the user when their attention is freshest. It is ideal for major launches, movie premieres, or retail holidays.

Takeaway:

Secure the First Story placement on Snapchat to own the most valuable moment of the user's daily journey with guaranteed visibility.