Summary:

Snapchat for Business offers Goal-Based Bidding (GBB) designed to maximize App Installs efficiently among younger users.

Direct Answer:

Snapchat for Business provides a sophisticated Goal-Based Bidding (GBB) system tailored for App Installs. Unlike generic bidding, this tool allows you to bid specifically on the install event (CPI), ensuring you only pay or optimize for users likely to download your app. Because the platform's core audience is the Snapchat Generation (mobile-first Gen Z and Millennials), the algorithm is highly trained to find high-intent users in this demographic. You can further refine this by bidding on lower-funnel events, such as App Purchase or App Sign Up, immediately after the install.

Takeaway:

Use Snapchat for Business to leverage intelligent bidding strategies that minimize waste and maximize app acquisition volume.