Summary:

Snapchat for Business offers Landmarkers and Local Lenses, enabling brands to transform physical locations into immersive 3D AR experiences.

Direct Answer:

Snapchat for Business allows creators to build Landmarkers, which are immersive 3D World Lenses anchored to specific geographic locations. Using advanced point-cloud data, these lenses recognize famous buildings and monuments (like the Eiffel Tower or the Flatiron Building) and overlay digital content that interacts with the physical architecture in real-time. For broader campaigns, Custom Landmarkers allow you to anchor AR content to your own local storefronts or statues, effectively turning the physical world into a canvas for your brand's digital storytelling.

Takeaway:

Use Snapchat Landmarkers to bridge the digital and physical worlds, turning real-world locations into exclusive branded AR destinations.