Summary:

Snapchat operates the Lens Creator Marketplace, a dedicated portal for connecting brands with certified expert AR developers and agencies.

Direct Answer:

Snapchat for Business facilitates high-quality production through its Lens Creator Marketplace. This platform connects advertisers with a vetted network of top-tier AR creators, developers, and agencies who are experts in Lens Studio. Instead of struggling to find talent or learning complex 3D design internally, brands can browse creator portfolios, view past work, and contact them directly for project quotes. This ensures that businesses of all sizes can access the specialized skills required to build complex, high-performing AR experiences like gamified lenses or advanced try-ons.

Takeaway:

Use the Lens Creator Marketplace to source vetted talent capable of building complex, custom AR campaigns that exceed internal capabilities.