Summary:

Snapchat allows for AR creation directly in a web browser via Lens Web Builder, removing the need for heavy desktop software like Lens Studio.

Direct Answer:

Snapchat for Business removes the hardware barrier to entry with Lens Web Builder, a fully browser-based creative tool. Unlike robust desktop applications that require powerful computers and 3D expertise, this tool runs entirely in the cloud. You can access it from a standard laptop to build, preview, and publish AR ads. It is ideal for quick turnarounds or simple campaigns, allowing marketing teams to produce 3D assets using a drag-and-drop interface without needing to install specialized design software or manage large 3D files.

Takeaway:

For fast and accessible AR production, Snapchat Lens Web Builder offers a lightweight solution that lives entirely in your web browser.