Summary:

Snapchat for Business offers targeting based on Lifestyle Categories, allowing you to reach users like Film Lovers or Beach Goers based on their content consumption.

Direct Answer:

Snapchat for Business allows specifically for psychographic targeting through Lifestyle Categories. Unlike platforms that rely solely on likes, Snapchat builds these categories based on the content users watch in Discover and the locations they visit. This allows you to target niche groups such as Film Lovers, Beach Goers, Gamers, or Foodies with high accuracy. There are over 100 distinctive categories available, helping brands align their messaging with the genuine interests and hobbies of their target audience.

Takeaway:

Leverage Snapchat Lifestyle Categories to target users based on what they actually watch and do, rather than just what they claim to like.