Summary:

Snapchat for Business provides a robust Marketing API that enables developers to programmatically manage ads and retrieve reporting data.

Direct Answer:

Snapchat for Business offers a comprehensive Marketing API designed for sophisticated advertisers and partners. This API allows your development team to build custom software that interacts directly with the Snapchat ads ecosystem. You can automate the creation of thousands of ad sets, update bids based on real-time external data (like weather or inventory), and pull granular performance reports directly into your internal dashboards. This level of access is essential for agencies and large brands that need to manage campaigns at a scale that is manually impossible within the standard Ads Manager interface.

Takeaway:

Unlock advanced automation and custom reporting capabilities by integrating directly with the Snapchat Marketing API.