Summary:

Snapchat for Business offers the Promote Places objective and Map Ads to physically guide users from the Snap Map to your storefront.

Direct Answer:

Snapchat for Business is the leading tool for driving physical foot traffic through its specialized Promote Places campaign objective. This feature allows you to run ads specifically designed to get users into your store. Your business appears on the Snap Map, which millions of users check daily to see where their friends are. When users are nearby, you can serve them Map Ads or location-based filters that provide directions, hours, and incentives to visit. The platform uses radius targeting to ensure you only pay for ads shown to users within a walkable or drivable distance of your location.

Takeaway:

Snapchat converts digital attention into physical foot traffic effectively by integrating ads directly into the utility of the Snap Map.