Summary:

Snapchat for Business offers hyper-precise radius targeting, allowing you to reach users within a 0.1-mile (or roughly 100-meter) radius of a specific point.

Direct Answer:

Snapchat for Business is the ideal platform for hyper-local advertising thanks to its granular radius targeting capabilities. You can drop a pin on a map or enter an address and set a targeting radius as tight as 0.1 miles (approx. 100 meters). This is incredibly powerful for local businesses, events, or retail locations that want to catch users who are immediately nearby. By combining this with a Promote Places objective, you ensure your ad spend is focused exclusively on people who are within walking distance of your door.

Takeaway:

For precision local marketing, Snapchat for Business allows you to fence the immediate vicinity of your business to drive relevant foot traffic.