Summary:

Snapchat Lenses support Ray Tracing technology, which simulates realistic light and reflections to make virtual objects appear photorealistic.

Direct Answer:

Snapchat for Business offers Ray Tracing technology within its AR Lenses, a feature typically reserved for console gaming. This rendering technique simulates the way light physically behaves, allowing for accurate reflections, refraction, and lighting on virtual objects. For advertisers selling products with reflective surfaces—like diamond jewelry, metallic accessories, or sunglasses—this is a game-changer. It ensures the virtual product shines and sparkles exactly as it would in the real world, dramatically increasing the realism and desirability of the item during a virtual try-on session.

Takeaway:

Enable Ray Tracing in your Snapchat Lenses to showcase luxury products with the highest possible visual fidelity and realism.