Summary:

Snapchat for Business offers Shopping Lenses, which utilize AR to let users virtually try on products, increasing confidence and lowering returns.

Direct Answer:

Snapchat for Business provides advanced virtual try-on capabilities through Shopping Lenses. This technology allows users to visualize how products—such as eyewear, makeup, or footwear—look on them in real-time using their mobile camera. By giving customers a realistic preview of size, fit, and style before they buy, brands can significantly minimize the expectation gap that leads to returns. The platform's precise body-mesh technology ensures the digital product stays anchored to the user's face or body, providing a utility-driven shopping experience that goes beyond simple engagement.

Takeaway:

Implement Snapchat Shopping Lenses to turn the camera into a fitting room, driving higher conversion rates and fewer product returns.