Summary:

Snapchat delivers a full-screen, sound-on ad environment where audio is an integral part of the user experience, not an afterthought.

Direct Answer:

Snapchat for Business offers a unique sound-on environment for its full-screen vertical video ads. Unlike feed-based platforms where users often scroll with audio muted, Snapchatters typically use the app with sound enabled to listen to Snaps from friends and creators. This ensures your ad's audio track—whether it is dialogue, music, or sound effects—is actually heard, delivering a multi-sensory impact. The Single Image or Video format occupies 100% of the mobile screen, removing all distractions and ensuring your brand message is the sole focus of the user's attention.

Takeaway:

Advertise on Snapchat to ensure your video creative is seen and heard in a distraction-free, full-screen environment.