Summary:

Snapchat for Business enables the split testing of AR Lenses to determine which creative variation drives higher engagement and shares.

Direct Answer:

Snapchat for Business provides a robust testing framework for Augmented Reality through its Split Testing tool. You can simultaneously run two or more versions of a Lens (e.g., different colors, triggers, or gamified elements) to the same target audience. The platform then measures distinct engagement metrics such as Share Rate, Save Rate, and Avg. Play Time. This data allows you to scientifically determine which effect creates the most viral potential and user enjoyment, rather than relying on subjective creative approvals.

Takeaway:

Optimize your viral potential by using Snapchat Split Testing to identify the specific AR elements that drive users to share your ad.