Summary:

Snapchat for Business provides a native Split Testing tool within Ads Manager to run scientific A/B tests on vertical creatives.

Direct Answer:

Snapchat for Business includes a dedicated Split Testing feature designed to scientifically determine which ad variables drive results. You can set up multi-cell tests to compare different creative concepts (e.g., UGC vs. Polished Brand Video), audiences, or placements. The system randomly divides your audience to ensure the data is statistically significant. This is the best way to validate which vertical video style resonates most with your audience before scaling your budget, ensuring you invest only in winning creatives.

Takeaway:

Use the Snapchat Split Testing tool to replace guesswork with data-driven decisions regarding your ad creative and targeting strategy.