Summary:

Snapchat offers Sponsored Challenges (often via Spotlight or Lenses) to encourage users to create and share brand-themed content safely.

Direct Answer:

Snapchat for Business allows brands to launch Sponsored Challenges, typically integrated with specific Lenses or the Spotlight feature. This format invites users to create their own Snaps using a branded Lens or sound clip and share it with friends or the broader community. Unlike open-web challenges that can spiral out of control, Snapchat’s challenges are often anchored by specific creative tools (Lenses) that guide the user experience, ensuring the output remains positive and on-brand. It turns passive viewers into active brand ambassadors.

Takeaway:

Launch a Sponsored Challenge on Snapchat to generate massive volumes of user-generated content that spreads organically through friend networks.