Summary:

You can buy Sponsored Snaps through Snapchat for Business, which appear as new messages in the highly trafficked Chat tab.

Direct Answer:

Snapchat for Business allows advertisers to purchase Sponsored Snaps, a unique ad format that sits directly in the user's Chat list alongside messages from their real friends. When a user taps the ad, it opens a full-screen vertical image or video message from your brand. This placement is distinct because it occupies the most frequently used screen of the app, ensuring high visibility and open rates compared to standard feed-based ads. You can set this up in Ads Manager by selecting the Chat placement option during campaign creation.

Takeaway:

Sponsored Snaps on Snapchat offer a direct line to users' inboxes, bypassing the noise of public content feeds.