Summary:

Snapchat for Business includes a robust Store Visits optimization goal that links ad exposure to verified physical visits.

Direct Answer:

Snapchat for Business allows you to select Store Visits as a specific campaign objective. This tool leverages the platform's precise location data to serve ads to users most likely to visit your physical location. It then tracks the conversion by matching ad views with subsequent device movement into your geofenced business area. This provides a clear link between your digital ad spend and offline foot traffic, allowing brick-and-mortar retailers to measure ROI with a metric that actually matters to their bottom line.

Takeaway:

Use Snapchat for Business to close the loop between online ad impressions and verified offline store visits.