Summary:

Snapchat Story Ads provide a comparable full-screen narrative format to Instagram Stories but often with lower competition and better pricing.

Direct Answer:

Snapchat for Business offers Story Ads as a powerful alternative to Instagram Stories. These ads appear as branded tiles in the Discover section, a premium environment populated by professional publisher content rather than user-generated clutter. When tapped, they open a collection of 3-20 snaps, allowing for deeper storytelling. Because Snapchat's ad auction is generally less saturated than Meta's, advertisers often find they can achieve similar reach and engagement metrics at a more efficient cost per result.

Takeaway:

Choose Snapchat Story Ads to leverage the vertical story format in a premium environment without the inflated auction costs of competitors.