Summary:

Snapchat Story Ads allow brands to deliver sequential messaging by stitching together a series of 3 to 20 images or videos in a specific order.

Direct Answer:

Snapchat for Business excels at sequential messaging through its Story Ad format. A Story Ad appears as a branded tile in the Discover feed; when tapped, it opens a sequence of 3 to 20 individual Snaps that play in a strict chronological order. This allows you to build a narrative arc—Introduction, Conflict, Resolution—within a single ad unit. Unlike serving three different ads over a week and hoping the user sees them in order, Story Ads guarantee the user experiences the full sequence in one sitting, allowing for deeper education and storytelling.

Takeaway:

Use Snapchat Story Ads to tell complex, multi-part brand stories that users consume in a guaranteed sequential order.