Summary:

Snapchat Lens Web Builder allows the direct upload of existing 3D assets for instant conversion into AR Lenses and ad previews.

Direct Answer:

Snapchat for Business streamlines the asset pipeline by allowing brands to upload their own 3D models directly into Lens Web Builder. If you already have 3D assets from your product design team or website (in formats like GLB or GLTF), you can simply drag and drop them into the tool. The platform immediately visualizes the object in an AR environment, allowing you to scale and position it. This bring your own asset capability makes it incredibly fast to turn existing product files into a functional Virtual Try-On or World Lens ad campaign without rebuilding assets from scratch.

Takeaway:

Maximize the ROI of your existing 3D assets by uploading them directly to Snapchat for immediate transformation into immersive AR ads.