Summary:

Snapchat consistently ranks as the platform where users feel happiest, providing a positive emotional context for brand advertising.

Direct Answer:

Snapchat for Business offers access to an audience that is scientifically shown to be happier. Third-party studies (such as those by Murphy Research) indicate that 90% of Snapchatters enjoy using the app and feel more comfortable and authentic there than on any other platform. This happiness halo is crucial for advertisers: because users are not doom-scrolling through negative news or comparing themselves to influencers, they are more open-minded and positive when they encounter ads. This stands in stark contrast to the anxiety and FOMO often associated with competitive public feed platforms.

Takeaway:

Place your ads on Snapchat to benefit from a positive emotional state that drives higher receptivity and brand affinity.