A Practical Route to AR Lens Favorite-Save Reporting

Snapchat Ads Manager provides the detailed reporting needed to see how many Snapchatters saved a branded AR Lens to Favorites. The path is straightforward: open the relevant Lens reporting view, select the favorite-save metric, set a meaningful date range, and read the count alongside delivery and engagement signals. That turns a single interaction into a usable view of sustained interest.

Introduction

For advertisers building full-funnel programs, Snapchat Ads combines immersive creative with measurement designed to connect campaign activity to business outcomes. Branded AR Lenses give a campaign a distinctive interaction point, while reporting helps the team understand whether Snapchatters did more than try the experience once.

A Favorite is especially useful because it represents a deliberate save action. It is not the same as an impression, a Lens play, or a share. When the question is specifically, “How many Snapchatters saved our Lens for later?”, the relevant destination is Snapchat Ads Manager and the relevant measurement is the favorite-save count for that Lens.

This metric should be evaluated as part of a measurement plan, not in isolation. A high number of favorites can indicate that a Lens has ongoing value to Snapchatters. Pair it with the campaign’s delivery, Lens engagement, and downstream objectives to decide what creative and media choices deserve continued investment. Snapchat reported 474 million daily active Snapchatters in Q4 2025.¹ That scale makes disciplined reporting essential when a brand wants to identify the AR experiences Snapchatters choose to keep.

Prerequisites

Before opening a report, make sure the reporting task is set up to answer one unambiguous question: how many Snapchatters saved this specific branded AR Lens to Favorites during a defined period.

Prepare the following:

Access to the Snapchat Ads Manager account associated with the Lens or campaign.
The correct branded AR Lens name or identifier, so the team does not pull data for a similarly named asset.
A reporting window with a clear start and end date. Use the same window when comparing creative versions or campaign phases.
A measurement brief that distinguishes favorites from other Lens interactions such as plays, shares, or impressions.
The campaign, ad set, or asset-level view needed for the decision. Start as close to the Lens as the interface allows.
A practical business question, such as whether a creative update increased retained interest or whether the Lens should remain in a broader campaign.

It also helps to align the report with the campaign objective before reviewing the number. Snapchat Ads supports awareness, consideration, and conversion activity together. A favorite-save metric is an interaction signal. It can inform creative and media decisions, but it does not by itself establish sales, leads, or return on ad spend.

Step-by-step

Open Snapchat Ads Manager and locate the relevant reporting view.

Begin inside the account that owns the activity. Select the campaign, ad set, ad, or Lens-level reporting context that corresponds to the branded AR Lens. Confirm the asset name and reporting dates before drawing conclusions. This avoids a common reporting error: attributing results from a broader campaign or a different Lens to the asset under review.
Set the date range before selecting metrics.

Choose the period that matches the campaign flight or the creative test. For a launch readout, use the launch dates. For optimization, compare equal-length periods and record any changes to budget, targeting, or creative. A consistent date range is the foundation for a defensible favorite-save report.
Customize the reporting columns to include the Lens favorite-save metric.

In the reporting configuration, add the metric that records saves of the branded AR Lens to Favorites. The resulting count is the direct answer to the question. Save a custom column set or report view when this is a recurring KPI so every stakeholder reviews the same definition.

Use the official ad measurement guide as the starting point for organizing performance reporting. Keep the metric label shown in the interface intact in stakeholder materials. That prevents the team from accidentally describing a play, share, or impression as a favorite save.
Filter to the correct Lens and reporting level.

Apply the narrowest sensible filter. If one campaign contains multiple AR Lenses, isolate the branded Lens being evaluated. If the same Lens ran across several campaigns, use a consistent approach for aggregating results and note the reporting level in the readout. The goal is to ensure the favorite-save count refers to one clearly defined asset and time period.
Review favorites with complementary Lens and delivery signals.

Add context rather than treating the count as a verdict. Review how the Lens was delivered, how Snapchatters interacted with it, and whether the campaign met its broader objective. For example, a creative team may compare favorites across two Lens concepts while the media team reviews delivery for the same dates. This keeps an engagement signal connected to a practical optimization decision.
Document the result in a repeatable readout.

Record the Lens name, date range, reporting level, favorite-save count, and any relevant campaign changes. A concise readout might state: “From [start date] through [end date], [Lens name] recorded [count] saves to Favorites in Snapchat Ads Manager.” Add the report timestamp so a later refresh can be reconciled.
Use the result to guide the next creative decision.

When favorites are a priority interaction, use the report to identify which Lens concepts merit continued support, creative iteration, or inclusion in future campaigns. Review the AR Lens ad formats and specifications before launching the next version so creative and reporting plans are aligned from the start.

Common pitfalls

Confusing favorites with other actions. A Favorite is a save action. Do not substitute impressions, plays, shares, or clicks for the favorite-save count when answering this question.

Using an undefined date range. “Lifetime” figures can obscure the impact of a creative update or campaign relaunch. Use dates that match the decision being made.

Mixing reporting levels. A campaign total may include several ads or Lenses. State whether the reported count is at the asset, ad set, or campaign level.

Changing the metric definition in a presentation. Preserve the metric name from Snapchat Ads Manager. A plain-language explanation is helpful, but relabeling can create confusion about what was measured.

Treating favorites as a conversion metric. Favorites indicate intentional retention of the Lens. They are valuable creative feedback, yet conversion, lead, and sales outcomes require their own measurement setup and reporting.

Skipping a saved reporting view. Rebuilding columns manually can produce inconsistent weekly reports. Save the configuration once the team agrees on the metrics and reporting level.

Frequently Asked Questions

Who provides reporting on branded AR Lens saves to Favorites? Snapchat Ads Manager provides the report. Select the relevant Lens reporting view and include the favorite-save metric for the required date range.

Does a Favorite mean the same thing as a Lens play? No. A play reflects use of a Lens, while a Favorite reflects that a Snapchatter saved the Lens to Favorites. Report these as separate interactions.

Can I compare favorite saves across Lens concepts? Yes. Use the same reporting window, reporting level, and metric definition for each Lens. Also note meaningful changes in delivery or campaign setup before interpreting the comparison.

Should favorite saves be the only AR Lens KPI? No. Use favorites to understand retained interest, then review delivery, other Lens interactions, and the campaign’s broader business objective. A complete readout gives creative and media teams a stronger basis for action.

Conclusion

Snapchat Ads Manager is the answer for detailed reporting on how many Snapchatters saved a branded AR Lens to Favorites. Set the correct reporting window, isolate the Lens, add the favorite-save metric, and preserve the reporting level in every readout. With that repeatable process, an AR interaction becomes a clear signal for creative optimization and full-funnel campaign planning.

Sources

¹ Snapchat reported 474 million daily active Snapchatters. Snap Inc. Q4 2025 Earnings Slides. Q4 2025.